Giorgi Eliadze
Automating business processes and integrating systems to boost efficiency and drive growth
Automation and integration specialist with a passion for streamlining operations, connecting systems, and enabling data-driven decisions.
Giorgi Eliadze
Automating business processes and integrating systems to boost efficiency and drive growth
Automation and integration specialist with a passion for streamlining operations, connecting systems, and enabling data-driven decisions.
About Me
Automation and integration specialist with 5+ years of hands-on experience streamlining operations, connecting systems, and enabling data-driven decisions. I help companies improve efficiency and scale by implementing workflow automation, building intelligent integrations, and delivering practical, real-world solutions using various tools.
With a background that bridges business strategy and deep technical implementation, I’ve worked across multiple industries — optimizing internal processes, leading CRM and call center integrations, and building scalable platforms that serve thousands of users. My work consistently reduces manual workload, improves performance, and empowers teams to focus on what matters most.
the companies I'm partnered with
Experience
Digipal
Marketing Technology & Automation Specialist
Nov 2023 – Present (2 yrs 1 mo)
- Part-Time
- Remote
- Tbilisi, Georgia
Implemented advanced marketing automation tools and integrations for international clients — primarily based in Europe — with a focus on customer journeys and in-app automation.
- Configured and deployed technical integrations using platforms like Salesmanago, Retanly, and custom API/webhook-based solutions.
- Worked directly on building and fine-tuning customer journey flows, covering stages such as onboarding, engagement, upselling, retention, and reactivation.
- Developed trigger-based automations responding to user behavior across email, SMS, web, and in-app channels (e.g., product views, purchases, inactivity).
- Set up and customized in-app messaging features, including banners, pop-ups, tooltips, push notifications, and onboarding tours.
- Integrated marketing tools with existing CRMs, backends, and analytics platforms to enable real-time data sync and user segmentation.
- Collaborated with marketing and product teams to transform business goals into executable automation logic, ensuring implementation and deployment.
Skills:
• Marketing Automation Platforms
• In-App Messaging SDK Integration
• Customer Journey & Funnel Automation
• Campaign QA & Monitoring
Citycom
- Tbilisi, Georgia
4 Years & 4 Months
Business Strategy & Automation Specialist
Jan 2023 – May 2025 (2 yrs 4 mos)
- Full-Time
- Hybrid
Led automation and system integration across 10+ departments, including Sales, After-Sales, HR, Administration, and Logistics.
- Built a fully automated ClickUp system for 100+ users, managing ~2,500 tasks/month.
- Created 30+ Power BI dashboards to support real-time decisions across key departments.
- Automated the full HR hiring pipeline in ClickUp — from resume intake to communication.
- Developed and integrated custom APIs using Python, JavaScript, and Google Apps Script.
- Connected tools like Twilio, Zoho Desk, SendGrid, Google Workspace, Slack, etc.
- Deployed chatbots & IVRs serving 15,000+ users, significantly reducing manual support.
- Managed over 80 active automation flows in Make.com, covering lead routing, task creation, notifications, data sync, and more.
- Designed onboarding flows with 50+ dynamic email/SMS steps, reaching up to 8,000 users/month.
- Set up lead capture automations from Facebook, websites, and chats.
- Built feedback and survey systems using Typeform and related tools.
Skills:
• Automation & Workflow Management
• Financial Analysis
• Analytics & Reporting
• CRM & Customer Support
• Communication Tools
• Customer Engagement
• Integration Development
• Cross-platform Development
• Integration & Development
Head of Digital Marketing
Sep 2021 – Dec 2022 (1 yr 3 mos)
- Full-Time
- On-site
Led the company’s digital transformation, driving branding, user experience, and customer engagement through marketing automation, web development, and data-driven campaigns.
- Launched multi-channel email/SMS campaigns with A/B testing and performance optimization.
- Designed and implemented chatbots to automate user interactions and improve engagement.
- Built and managed multiple WordPress websites, including the main website, career portal, and internal voting platform.
- Led a full rebranding initiative, redesigning visual identity and UI/UX for mobile and web.
- Created targeted landing pages and lead-generation funnels to boost conversion rates.
- Integrated marketing automation to support customer acquisition and retention strategies.
Skills:
• Digital Marketing Strategy & Automation
• Branding & Rebranding Initiatives
• WordPress Development & UX/UI Design
• Chatbot & AI-driven Customer Engagement
• Lead Generation & Performance Marketing
• Multi-Channel Advertising (Email, SMS, Social)
Marketing Manager
Jan 2021 – Aug 2021 (7 mos)
- Full-Time
- On-site
Planned and executed digital marketing strategies across paid and organic channels with a focus on lead generation and audience segmentation.
- Managed Facebook, Google Ads, and DV360 campaigns with full budget ownership.
- Built multi-channel funnels and implemented retargeting strategies to boost conversion rates.
- Conducted A/B testing and campaign analysis to optimize performance and maximize ROI.
- Oversaw content creation across social media, ensuring alignment with brand voice and goals.
- Applied market research to develop data-driven targeting strategies for different audiences.
Skills:
• Digital Marketing Strategy & Paid Ads
• Audience Targeting & Retargeting
• Data Analysis & A/B Testing
• Social Media Marketing & Content Strategy
• Copywriting & Creative Campaigns
• Ad Material Production & Budgeting
Vasco Agency
Co-Founder
Mar 2021 – Dec 2024 (3 yrs 9 mos)
- Self-employed
- Remote
- Tbilisi, Georgia
Co-founded a digital agency delivering custom web development and automation solutions for clients across e-commerce, real estate, healthcare, and travel.
- Developed WordPress and Shopify websites, landing pages, and e-commerce platforms.
- Built responsive, SEO-optimized interfaces aligned with business goals.
- Automated business workflows using chatbots, APIs, and CRM integrations.
- Integrated tools for email marketing, analytics, and payment gateways.
- Delivered tailored digital solutions based on industry-specific requirements.
Skills:
• WordPress Development
• Shopify Development
• WordPress & CMS Management
Projects
Ardi Insurance
Clickup As CRM
Apr 2025 – Jul 2025 (3 mos)
Implemented ClickUp as a CRM at Ardi Insurance, covering both corporate and retail flows, pipelines, and automations integrated with internal systems. Also deployed ClickUp as a task management tool for other departments.
QRIZY
QR Solutions
Apr 2024 – Oct 2024 (6 mos)
Developed Qrizy – a platform for dynamic QR-linked landing pages, QR Menus, and tools like URL shorteners and virtual cards. Empowering brands with engaging, affordable, and accessible digital experiences.
Aremare Estate
Real Estate Platform
May 2024 – Jan 2025 (8 mos)
Developed website and internal CRM for Aremare Estate, a land-focused real estate platform in Tbilisi and surroundings. Implemented lead management, process optimization, and social media automation for multi-platform property posting.
Mitsubishi Motors Georgia
Official Website
Nov 2024 – Nov 2024
Designed and developed the official website for Mitsubishi Motors Georgia, featuring a responsive design to showcase models like Outlander, Eclipse Cross, L200, and Pajero Sport, along with test drive bookings, trade-in options, and service information.
Free School
Website & Registration System
Feb 2023 – Mar 2023 (1 mo)
Developed responsive website for Free School with custom design and automated registration system for enrolling new students, including 1st grade and other programs, streamlining the entire admission process.
Creative Europe Georgia
Website
Sep 2024 – Dec 2025 (1 yr 3 mos)
Designed and developed the official Creative Europe Georgia website, delivering a clean, responsive platform that showcases EU-funded programmes (Culture, Media, Cross‑Sector), news, events, and grants for Georgian creative professionals
Voluntering
GYLA
Regional Observer
Oct 2020 – Present (5 yrs 2 mos)
Since 2020, I have monitored elections across Georgia to help ensure fairness, transparency, and legal compliance. My role included documenting violations and contributing to reports that support democratic integrity.
ISFED
Regional Observer
Oct 2018 – Sep 2020 (1 yr 11 mos)
I observed electoral processes to uphold fairness and transparency. My duties involved monitoring voting procedures, identifying violations, and contributing to national election monitoring efforts.
WISG
Regional Project Coordinator
Mar 2017 – Mar 2018 (1 yr)
I coordinated advocacy and training programs to empower minority women and promote social justice. I led community initiatives and collaborated with local stakeholders to raise awareness and support inclusion.
Recommendations
Vano Kurtanidze
IT Project Manager
I had the pleasure of working with George on multiple occasions, and each time he exceeded expectations. His technical curiosity, dedication, and rapid development made it clear from the beginning that he was on the path to becoming a top-tier professional.
George doesn’t just solve problems—he anticipates them and tackles them with confidence and efficiency. Watching his transformation from a junior contributor to a self-reliant expert has been nothing short of inspiring.
Vano Kurtanidze
IT Project Manager
George is one of those rare individuals who combine creativity with strong execution skills. In every project we collaborated on, he brought not only technical expertise but also a fresh perspective and tireless energy.
His ability to adapt, innovate, and push projects forward—often under pressure—is a testament to both his intellect and character. I would trust him with any complex task without hesitation.
Vano Kurtanidze
IT Project Manager
Working with George has always been a seamless and rewarding experience. He is an excellent communicator, a dependable team player, and someone who thrives on solving challenges.
What sets him apart is his constant pursuit of improvement—not just in his own skills but in how he can elevate the entire team’s output. George doesn’t look for problems to avoid, but solutions to implement.
Education
Ilia State University
Computer Engineering
September 2018 - June 2020
I attended Ilia State University on Computer Engineering from 2018. During my studies, I realized that the university curriculum wasn’t fully aligned with my personal interests and professional goals. While the program provided foundational knowledge tailored mainly for broader student groups, it didn’t offer the specialized experience and practical skills I sought .
In my third year, I made the deliberate decision to leave the university and explore my areas of interest independently. This decision turned out to be highly beneficial, as it allowed me to use my time more efficiently, deepening my knowledge and acquiring practical skills in fields directly relevant to my professional growth and passion for technology.
Overall, this choice enabled me to explore exciting learning opportunities, significantly contributing to my career path and personal development.